We built Goldilocks because nothing else worked.
We're a team that runs a popular Shopify app. We built Goldilocks to solve our own support problem—and it worked so well we turned it into a product.
By the Numbers
Real results, not marketing fluff
Our Story
Why Goldilocks exists
We run a Shopify app called CustomerHub with thousands of active merchants. For years, our support was handled by one person who knew our product inside and out.
But he was drowning. The same questions, over and over. “How do I enable the widget?” “Why isn't my page showing?” “Can I customize the colors?” Good questions, but questions we'd answered hundreds of times before.
We tried everything:
- Other AI chatbots — They hallucinated constantly. People would get confident-sounding answers that were completely wrong. Worse than no answer at all.
- Outsourced support — They didn't understand our product. Months of training, and they still couldn't handle anything beyond the basics.
- More hires — Expensive. Slow to train. And they'd leave just when they got good.
Nothing worked. So we built our own solution.
Goldilocks was designed from day one to never make things up. It only answers from our actual documentation and FAQs. If it doesn't know, it says so and offers to escalate.
The result? Our L1 support tickets dropped to nearly zero. Overall support volume dropped dramatically. Our support person? Now focused on the complex issues that actually need a human.
We called it Goldilocks because it's not too basic (like simple chatbots) and not too complex (like enterprise solutions that need consultants). It's just right.
Now we're sharing it with other Shopify App Partners and SaaS teams who have the same problem we did.
Our Values
What we believe
Accuracy over everything
We'd rather say "I don't know" than give a wrong answer. Hallucinations destroy trust. Our entire architecture is built around grounded, accurate responses.
Simple beats complex
If it takes a consultant to set up, it's too complicated. Goldilocks should be live in hours, not months. Every feature we add has to earn its complexity.
Your success = our success
We charge based on usage because we only make money when you're getting value. If Goldilocks isn't deflecting tickets, you shouldn't be paying for it.
Enterprise-grade from day one
Security isn't an afterthought. We're SOC2 Type 1 compliant, with data isolation, encryption, and no training on your data. Built for teams that take security seriously.
Built for Security
Trust is earned
We handle your conversations and knowledge base. That's a responsibility we take seriously.
SOC2 Type 1 Compliant
Independently audited security controls
Data Isolation
Your data is never mixed with other accounts
Encryption Everywhere
TLS in transit, AES-256 at rest
No AI Training
We never train models on your data
SOC2 Type 1
Certified Compliant
Want to see what Goldilocks can do for your support?
Start your free 30-day trial. No credit card required.